PRIVACY POLICY

WHO WE ARE

Aerorasor is the controller responsible for the personal data processed through the Aerorasor website and webshop, except where another party acts as an independent controller.

DATA WE COLLECT

Depending on how you use our website, webshop and services, we may process the following categories of personal data:

• name, surname and contact details;
• email address and telephone number;
• billing and delivery addresses;
• company name and business details where applicable;
• account and login information;
• order numbers, products purchased, returns and warranty information;
• payment status and payment related transaction references;
• shipping and delivery information;
• customer service messages and correspondence;
• newsletter and marketing preferences;
• IP address, browser, device and operating system information;
• website usage, page views, interactions and referral information;
• cookie identifiers and advertising identifiers where permitted;
• information received through social platforms such as Meta and Instagram when you interact with our content, advertisements or accounts.

We do not intentionally collect special categories of personal data unless this is necessary and legally permitted.

HOW WE COLLECT DATA

We may collect personal data directly from you when you:

• place an order;
• create or use an account;
• complete a contact or distributor form;
• contact customer support;
• subscribe to our newsletter;
• return a product or make a warranty request;
• interact with our website or webshop;
• interact with Aerorasor through Meta, Instagram or other social platforms;
• respond to or interact with advertising campaigns.

We may also receive technical and analytical information automatically through cookies, pixels, server logs and comparable technologies, subject to applicable law and your consent choices.

HOW WE USE DATA

We may use personal data to:

• process and fulfil orders;
• take payment and prevent fraudulent transactions;
• arrange national and international shipping;
• provide order, delivery and tracking updates;
• manage returns, refunds and warranty requests;
• provide customer service and technical support;
• maintain customer accounts;
• respond to enquiries and distributor applications;
• operate, secure and improve our website and webshop;
• measure website performance and understand how visitors use our services;
• personalise marketing where legally permitted;
• measure the effectiveness of advertising campaigns;
• comply with tax, accounting, legal and regulatory obligations;
• establish, exercise or defend legal claims.

LEGAL BASES

Where the GDPR, UK GDPR or similar data protection laws apply, we rely on one or more lawful bases depending on the purpose of the processing.

• Contract: processing necessary to take steps at your request or perform a contract with you.
• Legal obligation: processing required by tax, accounting, consumer protection or other laws.
• Legitimate interests: for example website security, fraud prevention, customer service and improving our business, where these interests are not overridden by your rights.
• Consent: where required for non essential cookies, advertising technologies, certain analytics and direct marketing.

Where consent is the legal basis, you may withdraw that consent at any time without affecting processing that occurred before withdrawal.

ORDERS & WOOCOMMERCE

Our webshop uses WordPress and WooCommerce functionality to manage products, customer accounts, carts, checkout, orders, refunds and related ecommerce processes.

When you place an order, information required to complete that order may be stored in our ecommerce environment. This may include your name, billing address, shipping address, contact details, ordered products, order value, selected payment method, selected delivery method and transaction status.

WooCommerce or related technical service providers may process this information on our behalf where required to provide ecommerce functionality.

PAYMENT PROCESSING

Payments may be processed by external payment service providers depending on the payment method you select during checkout.

Payment providers may receive information such as your name, billing information, transaction amount, currency, order reference, IP address and other information required to authorise, process, secure or refund a transaction.

Aerorasor does not need to receive or store your complete payment card details where these are processed directly by an authorised payment provider.

Payment providers may act as independent controllers for certain processing activities and their own privacy policies may apply.

SHIPPING & INTERNATIONAL DELIVERY

Aerorasor may ship orders within the Netherlands and internationally. To deliver your order, we may share necessary personal data with selected carriers, postal operators, fulfilment providers, logistics partners, customs agents and other delivery service providers.

Information shared may include:

• recipient name;
• delivery address;
• email address;
• telephone number;
• order or shipment reference;
• parcel details;
• customs information where required for international shipments.

For deliveries outside the European Economic Area, information may be transferred to carriers, customs authorities or other recipients in the destination country where this is necessary to complete the delivery or satisfy import and customs requirements.

The specific shipping provider may depend on your location, the selected shipping method, parcel size, delivery speed and operational availability.

GOOGLE SERVICES

We may use Google services to operate, secure, analyse, advertise or improve our website and business.

Depending on the services enabled on our website, this may include technologies such as Google Analytics, Google Ads, Google Tag Manager, Google Maps, Google reCAPTCHA, Google Workspace or other Google services.

Google may process device information, IP addresses, browser information, cookie identifiers, website activity, advertising interactions and other technical information depending on the specific service used and your consent settings.

Where required by law, non essential Google tracking technologies will only be activated after the necessary consent has been obtained.

META & INSTAGRAM

Aerorasor maintains a presence on social platforms operated by Meta, including Instagram and Facebook.

We may also use Meta technologies for advertising, conversion measurement, audience analysis and campaign optimisation. Depending on the technologies enabled and your consent settings, Meta may receive information about visits, page interactions, products viewed, purchases, device information and advertising identifiers.

If you interact with Aerorasor through Instagram, Facebook or another Meta service, Meta may process your personal data under its own terms and privacy policies.

Where required by applicable law, advertising and tracking technologies such as the Meta Pixel will only be activated after the required consent has been obtained.

COOKIES & TRACKING

Our website may use cookies and similar technologies for essential functionality, security, preferences, analytics and advertising.

These may include:

• Essential cookies: necessary for core website, cart, checkout, account and security functionality.
• Preference cookies: used to remember selected settings such as language or interface preferences.
• Analytics cookies: used to understand website usage and performance.
• Advertising cookies and pixels: used to measure campaigns, personalise advertising and understand conversions where permitted.

Where required, you can accept, reject or adjust non essential cookies through the cookie controls presented on the website.

MARKETING & NEWSLETTERS

If you subscribe to Aerorasor communications, we may use your email address and other relevant information to send product news, events, educational content, offers and brand updates.

You can unsubscribe from marketing communications at any time using the unsubscribe option provided in the relevant communication or by contacting us.

We may also use advertising platforms to reach audiences who may be interested in Aerorasor, subject to applicable law, platform rules and your consent choices.

INTERNATIONAL DATA TRANSFERS

Aerorasor operates internationally and may use technology, payment, marketing, logistics and other service providers located in different countries.

As a result, personal data may be processed outside your country of residence, including outside the European Economic Area or United Kingdom.

Where applicable data protection law requires safeguards for an international transfer, we will rely on an appropriate transfer mechanism such as:

• an adequacy decision;
• approved standard contractual clauses;
• the UK International Data Transfer Agreement or applicable UK addendum;
• another legally recognised transfer mechanism.

DATA RETENTION

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including legal, accounting, tax, warranty, fraud prevention and dispute resolution requirements.

Retention periods may differ depending on the type of information, the relevant transaction, statutory obligations and whether an ongoing customer relationship exists.

Where data is no longer required, we will delete, anonymise or otherwise securely dispose of it in accordance with applicable requirements.

DATA SECURITY

We use reasonable technical and organisational measures designed to protect personal data against unauthorised access, accidental loss, misuse, alteration or disclosure.

No website or electronic transmission can be guaranteed to be completely secure. You are responsible for keeping account credentials and passwords confidential and should contact us if you believe your account or personal data has been compromised.

YOUR PRIVACY RIGHTS

Depending on your location and applicable law, you may have rights in relation to your personal data.

These may include the right to:

• request access to your personal data;
• request correction of inaccurate or incomplete information;
• request deletion of personal data in certain circumstances;
• request restriction of processing;
• object to certain processing, including certain direct marketing;
• request data portability where applicable;
• withdraw consent where processing is based on consent;
• lodge a complaint with the competent data protection authority.

Residents of jurisdictions with additional privacy laws may have further rights, including rights concerning disclosure, correction, deletion, access, portability, targeted advertising or certain forms of data sharing, where those rights apply to Aerorasor.

We may need to verify your identity before acting on a privacy request.

CHILDREN

Our webshop and professional hairstyling products are not directed at children. We do not knowingly collect personal data from children where parental or guardian consent would be legally required.

If you believe a child has provided personal data to us unlawfully, please contact us so that we can investigate and take appropriate action.

THIRD PARTY LINKS

Our website may contain links to third party websites, platforms or services.

We are not responsible for the privacy practices of independent third parties. When you leave the Aerorasor website, we recommend reviewing the privacy information provided by the relevant third party.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our business, website functionality, service providers, legal requirements or privacy practices.

The latest version published on the Aerorasor website applies from the date it is posted unless otherwise stated.

CONTACT AERORASOR

If you have questions about this Privacy Policy, our use of personal data or a privacy request, please contact:

If you are located in the European Economic Area, you also have the right to lodge a complaint with the competent supervisory authority in your country. In the Netherlands, this is the Dutch Data Protection Authority.